Resources Library by ANA

Online users

The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Marie Marchand

January 1, 1997

Internet, the meeting place

This paper describes the authors’ point of view about the importance of Qualitative Research in terms of creating new analysis tools for the understanding of the Internet consumer. The paper also describes the major findings about this issue...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Authors: Carlos Liz, Rui Almeida

January 1, 1997

Will this kill that?

Will new on-line media - particularly Internet-based ones - forever change the way we communicate? Will they forever change commercial communications such as advertising? Who will benefit, who will loose? How may marketing and research be affected?...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Philippe Boutié

September 1, 1996

Online services

The paper discusses the importance of new media "online" in respect to market research and describes the problems of conducting surveys for collecting media data with the use of online services. The differences between online- and offline research...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Wolfgang Bogner

Company: Target Group GmbH

September 1, 1996

Virtual buying

The great development of the multimedia technologies in this decade scams to impose a real revolution on our environment and on the relationships among manufacturers, retailers, and consumers. New frontiers arc opening in front of us due to the tied...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Gaetano Giannetto

Company: Nielsen

June 15, 1995

Effective advertising strategies for the new media and marketing environment

Significant changes in the media and marketing environments in the Triad countries within the next decade will suggest that advertising and marketing strategies should also change. This presentation is intended to motivate that change, and inspire...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Jeri Moore

June 15, 1992

Measuring and selling new media via established research systems

In recent years there has been a steady move towards an integrated and interdependent European market - and the media available to advertisers across Europe have become more similar country by country. There is still however limited access available...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: John Clemens, Jon Priest

June 15, 1992

The joint effect of several marketing activities

It is rarely possible to study the effect of several marketing factors simultaneously. New media, however, may provide such opportunities. Teleshopping does so, because here sales is linked directly to product, price, advertising, media plans, etc....

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Ole Stenvinkel Nilsson

June 15, 1991

Introduction

In the complex world of advertising today, in the face of dramatic changes in media, consumer lifestyles and corporate structures, there is a tendency on the part of advertising professionals, both agency and client, to feel that they must reinvent...

Catalogue: ARF Guidelines Handbook

Author: Malcolm A. McNiven

June 15, 1990